Wednesday, May 27, 2009
Category Management
Target Market
Using Armani Exchange as an example, their target market is teenagers who go for fashionable, youthful, affordable and ready to wear product. Therefore, Armani Exchange is introduced and price at a lower mark as compared to the other Armani’s label. Their products offered is also mainly catered towards the teenagers and young adult who tend to go for trendy products.
T-shirt
Armani Exchange is quite a reputable brand in the world which generates a sale of over one billon dollar. Other than Armani Exchange there are also many other brand like Giorgio Armani, Armani Jeans etc that is all under the same company. With all these famous brand, it will generate demand for Armani Exchange.
Their design tends to go towards more trendy and urban, therefore it will attract the teenagers who want to both wear trendy design apparel and famous brand.
With an affordable pricing, it will attract teenagers who cannot afford other high end brand apparel because buying an Armani Exchange t- shirt; it provides trendy design, top quality brand and also affordable pricing.
Armani Exchange has promotion for its T-shirt such as buy 2 shirt for a total discounted price or a storewide sale in GSS or etc.
Target Market
Using Armani Exchange as an example, their target market is teenagers who go for fashionable, youthful, affordable and ready to wear product. Therefore, Armani Exchange is introduced and price at a lower mark as compared to the other Armani’s label. Their products offered is also mainly catered towards the teenagers and young adult who tend to go for trendy products.
T-shirt
Armani Exchange is quite a reputable brand in the world which generates a sale of over one billon dollar. Other than Armani Exchange there are also many other brand like Giorgio Armani, Armani Jeans etc that is all under the same company. With all these famous brand, it will generate demand for Armani Exchange.
Their design tends to go towards more trendy and urban, therefore it will attract the teenagers who want to both wear trendy design apparel and famous brand.
With an affordable pricing, it will attract teenagers who cannot afford other high end brand apparel because buying an Armani Exchange t- shirt; it provides trendy design, top quality brand and also affordable pricing.
Armani Exchange has promotion for its T-shirt such as buy 2 shirt for a total discounted price or a storewide sale in GSS or etc.
5:25 PM
